Resources Library by ANA

The impact of quality and customer satisfaction on employee organizational commitment

The objective of this paper is to better understand how employee commitment is affected by the employee, quality, and customer focus of the organization. A two dimensional concept of employee commitment is introduced that goes beyond the traditional...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Lawrence A. Crosby, Douglas B. Grisaffe, Ted R. Marra

September 1, 1993

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

The patient's voice

This paper is divided into four parts. The first part describes the dramatic changes which are currently being made to the National Health Service in the UK. Many of these changes affect the hospital service with the formation of an internal market...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Susannah Quick

September 1, 1992

We eat, we drink and we buy

In 1990 Readers Digest commissioned a study on the economic and social life of seventeen countries across Europe - published in 1991 under the title Eurodata. The research was offered as a contribution of interest to marketers, government agencies,...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Company: Nippon Research Center Ltd.

June 15, 1992

A new approach to the measure of children radio audience (9 to 14 years old)

In France, radio audience measurement for people 15 years old or more is pre-eminently carried out using Mediametrie's 75000 Survey, whose methodology is generally known and accepted. Mediametrie is both attentive to its market and eager to see...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Fabrice Carlier

Company: Mediametrie

June 15, 1992

The screen paper

This paper is a sample of five different approaches from a recent survey that I conducted, under the financial support of the Generalitat of Valencia (Spain), among some world leading experts on international electronic media.The electronic newspaper...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Juan A. Giner

June 15, 1992

Additional media-planning tools

Starting in January 1991 the Dutch single-source multi-media survey SummoScanner has been enhanced with specific TV-viewing data. Within the limits of the telephone interview, it is now recorded which programmes were viewed on the day before the...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Marion Appel

June 15, 1992

Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?

In this paper we will present some results of several studies carried out in Denmark in which different versions of an indicator for environmental concern were used. These results allow to analyse the relationships between different aspects of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Suzanne C. Grunert, Nils Röhme

June 15, 1992

Cross-linking the quality expectations of the customer to quality control measures on the factory floor

This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Alfons-Pierre Ameel

September 8, 1991